How Big Data And IOT Technology Is Shaping Our Future

Posted by Tushar Bedekar
The future of all aspects of our culture and society will rely on advancements in IoT technology and big data. While big data and IoT technology are two different technological concepts, each is directly related to each other, and the future of each are tied to each other.

IoT technology will allow individuals and companies to connect various aspects of their life through devices that communicate with each other through an Internet connection. These devices will open new possibilities to help individuals accomplish their personal goals, along with allowing businesses to increase efficiency in all areas of operation.

IoT is the technology that focuses on collecting massive amounts of information from individual devices. However, the information that is collected is only as good as the ability to analyze and interpret the information based on specific criteria.



Big data is a vital component for the advancement of IoT technology because big data provides the capability to store and analyze massive amounts of data to find specific patterns and make sense of all the information collected. 

Big Data Is The Backbone For IOT Technology

As technological advancements continue to speed ahead, IoT technology is seeing a big push in capabilities and integration into cultures across the globe. The progression of the web is a system of physical items which could be retrieved through an Internet connection.

These connected devices and sensors are being integrated into everyday products like cars, thermostats, and dishwashers. As more devices become connected, sensors are becoming embedded with technology that can interact with other sensors across all aspects of the environment.

IoT will continue to collect more data, and big data processing will help make that information more relevant. Here are three ways that IoT technology and big data will improve the future of connected devices.

1. Improved Data Quality

It’s easy to collect massive amounts of evidence, but it's hard to ensure the quality of data as the volume increases. Even more, data scientists are finding it increasingly difficult to analyze and interpret data as the stream of incoming data increases at the same time.

Big data and IoT is the rise in the quantity of information which will hit the information storage framework for personal and business applications. Data centers will need to utilize advanced data processing practices to ensure there is the appropriate capability to analyze data in real-time, especially at peak periods.

2. Big Data Will Increase Cloud Computing

Taking into account the massive effect IoT will on information storage infrastructure, organizations have started to move towards the Platform-as-a-Service version, a cloud-based alternative, instead of relying on physical storage centers on-site.

Unlike, in-house info systems which will need to be continuously updated as the information load rises, PaaS offers flexibility, scalability, compliance, along with an elaborate architecture to store all valuable IoT data.

Cloud storage alternatives include private, public, in addition to hybrid versions. If a business has sensitive information which is subject to some regulatory compliance conditions that need heightened security, utilizing a personal cloud are the ideal plan of action. For other businesses, a hybrid or public cloud may be used for the storage of IoT data.

3. IoT Technology And Big Data Will Drive Personalization

In a world driven by technology, the ultimate goal of IoT technology and big data is to provide a personalized experience on an individual basis. No longer will people read a generic marketing message. Instead, businesses will be able to engage with individual customers based on unique qualities and input as defined by data submitted from their IoT devices.

For example, the popular Nest thermostat will find patterns for the temperature of a home based on the season and specific preferences of a household. This information can be used in conjunction with other data points like air filtration systems to provide personalized product recommendations based on allergenic, seasonality, and other factors not available to businesses or consumers today.

Another example of IoT making communications hyper-personal is the fact that IoT technology will reshape how we commute throughout our day. Instead of physically driving, autonomous car technology will allow us to engage with interactive media. This means that companies will have a new opportunity to speak directly to their customers and customize Internet marketing message based on geographic location, final destination, and other factors.

Personalization is only possible if IoT technology and big data systems work together to collect and process information in a way that makes that data meaningful. These two technologies will allow a new level of customization and personalization in all areas of life.

IoT And Big Data Will Focus On Security Concerns

Security concerns will continue to be at the forefront of technology. The ability for hackers to break individual devices that are collecting data will be an issue, along with, the security of data centers and big data processing locations. All of these points present potential security concerns for individuals and businesses that utilize IoT technology.

IoT is a new and quickly evolving specialty, which means that many data specialists lack the technical know-how and best practices to secure information collected and stored by IoT devices. Attacks of any type can endanger more than just information. There's also the risk of damage to the apparatus on the network.

Within this sort of world, it is going to become necessary for businesses to make crucial changes to their safety landscape. IoT apparatus will come in assorted sizes and shapes and will be found beyond the network, but also has to have the ability to communicate with corporate programs.

The future of technology looks bright as we continue to see advancements in IoT and big data. These technologies will continue to impact our lives in ways we might not have even thought of yet, but if technology leaders keep the future in mind then we will keep seeing the benefits of this technological evolution emerge!


--AUTHOR INFO—

Chris is a Digital Media Strategy Consultant who helps small business owners grow their business with SEO and PPC Management Services. He is passionate about digital marketing, emerging technologies, and transportation issues.
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