Alexa rank is a tool to analyze a website status on the internet. There are many factors considered in ranking a website. Most of the Ad-Networks and direct advertisers consider Alexa ranking and page rank as a base.
First, let us know what Alexa rank is.
What is Alexa rank?
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com which provides commercial web traffic data.
Alexa traffic information includes stats related to Links to the website, unique visitors, top sites, Bounce rate and other internet traffic stats. There are many other websites like Alexa (compete.com and Quantcast) but they only show information related to United States Traffic.
Alexa provides traffic data, global rankings and other information on 30 million websites,[3] and its website is visited by over 8.5 million people monthly.[2]