A Strategic Approach For eCommerce Growth and Development in 2018

Posted by Tushar Bedekar

2017 was a significant year for eCommerce, as several new and impressive tweaks were integrated to online firms. And as we are heading to 2018, the technological developments are taking new twists. Below are the top eCommerce trends for 2018 that will dominate eCommerce businesses in the upcoming year.

Big data and analytics are more precise

Big data and analytics have changed most business areas, to help them get the best out of their efforts. Nowadays, most of the actions taken by consumers can be converted into some sort of data; and that information will give e-commerce websites more insight into their target group of people.

Both the parties are poised to analyze customer demand; bring out extremely personalized user experience and optimize pricing structures in future. The massive amount of data gives way for actualizing a diverse digital marketing culture that is related to the specific intentions.

In that accord, online marketers will understand when and where to channel personalized marketing, and native marketing accordingly. And in the end, it also enhances the predictions of marketing endeavors.

Mobile usage will be a force in eCommerce

With the development of technology, most people have a phone or tablet today. People usually search for goods and services and even buy them through these devices as opposed to desktop computers.

From surveys, over half of the eCommerce sales are seen to be actualized over mobile devices; and it is expected to rise exponentially over the coming years, which will significantly affect the online establishments.

The surge in the mobile market will prove to be the trendiest thing next year. According to Goldman Sachs, the world revenue share that would be held by mobile eCommerce could span to about $626 billion.

Supply chain management is more subjective

Supply chain management has a considerable impact in the eCommerce industry, which is quite volatile to deal with. This area is undergoing major improvements, eventually standing out as one of the potential giants in the eCommerce trends next year.

Three essential factors fuel these adjustments:

Automation - Automation and process integration assists firms to dissipate a clear and straightforward transition of commodity and information flow.

Data sharing - The data, for instance, the details concerning the availability of stock, information about shipping and consumer details are availed throughout the supply chain process.

Customer –Centricity - It is essential to understand your customers' targets, tastes, and traits. Effective supply chain management will be reliant on the mentioned aspects to improve its efficiency.

Micro-moments marketing are making headlines

When consumers dig for information about a commodity or check the instructions, there are some specific touching points, which are referred to the micro-moments. Designed by Think with Google, the micro-moments are one of the top eCommerce trends that are going to be dominant in 2018.

Their insatiable need for immediate fulfillment and the always-on access to data through mobile devices is behind this trait. Therefore, moments, for instance, I want to do this, but this, go here, and know this and others can be detected through their smart mobile devices.

For them to satisfy customer needs, eCommerce sellers take proper actions concerning the customer’s micro movements. This assists to precisely predict customer actions and behaviors. Huge brands are already laying their offers, taking advantage of these moments.

Voice assistant research

Voice assistants have grown significantly regarding popularity and desirability in the last couple of years. It is undeniable that people are significantly using voice-activated digital assistants such as Apple Siri, Google Assistant in their day-to-day activities.

Usually, they trigger them to action by just talking and ask them to execute some purchase related tasks. Permissive to it, client research concerning the items they would like to purchase, and even request for the balances while using the voice assistants.

A survey done recently implied that close to 40% of millennials are already venturing into voice assistant research when they want to purchase a commodity. Therefore, it holds water to be a significant thing the eCommerce world.

In that accord, the mouse and keyboard will be eliminated slowly while the voice searches make a massive rise to prominence.

Messenger applications and chat bots supplement firms

The world chatbot market has garnered a staggering 24.3% of CAGR (Compound Annual Growth Rate); over 45% of users ponder using chatbots as their first pick, for customer service concerns. Yes, we are in a time where messengers and chatbots rule!

Chatbots give online businesses an upper hand by directly interfacing with the entire batch of customers, in a real-time and authentic manner. Aside from that, online sellers can utilize them as well.

-Fuel client personalized marketing contents.
-Propose perfect purchase options and specific deals to potential customers.
-Collect useful insights, straight from the clients.
-Old-fashioned advertising is enhanced with chatbots.

Moreover, their integration capability with messenger applications helps to avert app fatigue. Therefore, it is undeniable that the chatbots, integrated with messenger apps will be tremendous players in the e-commerce in 2018.

Improved UX/UI for enhanced eCommerce Utility

An eCommerce firm's success relies on how the commodities are presented and how straightforward it is for clients to understand them. The two crucial matters can be dealt with by User Interface (UI) and User Experience design parts.

The UI/UX design has become better over time, and we should expect some major updates with sounder enhancement. This will significantly reduce the annoying poor aesthetics and bring out more responsive layouts. In that respect, we will be prompted to:

Prioritize mobile-responsive design, since mobile gadgets are turning out to be the primary source of product information and purchases.

Practice a clog free, and SEO friendly user interface with relevant videos, sidebars, and animations without forgetting real-time pictures to capture customer attention.

Offer navigation links to compare commodities with those of other firms to bring about competence. Align your business with an eCommerce design agency to improve your business’ digital assets.


eCommerce trends are continually preparing for an improved client acquisition and retention process in recent years. Not adjusting by these trends could prove to be costly. Therefore, online firms should be on their toes, analyzing the new trends and also developing new creative ideas to stay ahead of the competition. Be extra keen on eCommerce trends for 2018 and be ahead of your competitors in the business world.
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