What Is Search Engine Optimization

Posted by Tushar Bedekar

It is a process of maximizing the no.s of visitors to a particular website by ensuring that the site appears high on the list of the results returned by the search engine. 

In other words we can say that it is the process of improving the visibility of a site in the organic search results.For the detailed information about the different types of results given by the search engine please click here.
Before telling you about search engine optimization lets first tell you about 

How Search engine works:-

Basically Every Search Engine have there robots who continuously Checks for updates on different websites and builds the list of words and notes where they were found and then builds the index based  on its own system of weighting( i.e checking the quality and uniqueness of the content) and then saves the data into his records in the encrypted form to save the space.

now whenever the user searches for any query the search Engine  Searches his records on the basis of the keywords 
and then displays the results(links) related to the query of the user.
The search engine gives three different types of results they are as follows:-
  1. Organic results.
  2. Paid results.
  3. and Blended results.
for detailed information about the above listed results please click here.

What is Browser:-

A computer program with a graphical user interface for displaying HTML files, used to 
navigate the World Wide Web.

Generally whenever we search for a query our browser fetches the html, php, css..etc codes of the related query and executes it and then we can be able to see the content on our browser.

               Now coming back to the topic Search Engine optimization

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to back links (links pointing to the site which is being optimized, from other relevant websites).
Details about Various Important Aspects of SEO will Committed shortly so please stay connected with us thank you for reading this article.


1 comment:

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